As Sr. Producer at Golin, I led the McDonald’s “McNugget Caviar” campaign, partnering closely with cross-functional teams to help guide and execute the creative vision. I oversaw all production logistics, including kit material selection, component design, development of a custom shoppable microsite, and content production.

Launched for Valentine’s Day, the limited-edition kits were designed as a perfectly portioned experience for two. Following a week-long countdown, the microsite opened for consumers to claim a complimentary kit which sold out in just 20 seconds and generated over 5.4 million website views.

In addition to the consumer launch, we seeded hundreds of influencer kits, driving widespread buzz and earned media coverage across outlets including The Today Show, People, and ABC News. The campaign became the top trending topic on X and TikTok. Just as planned, everyone fell in love <3