As the Executive Producer for Schaaf Agency, I led the Nanit project from development through delivery, managing production and acting as the main liaison between the creative agency, client, and production teams.

The :30 brand spot blends heartfelt moments with a touch of humor — showing that becoming a parent doesn’t mean losing who you are. The spot positions Nanit as more than just a monitor but also a source of connection, confidence, and calm for parents.

Agency: Schaaf // Prod Co: Ghost Robot // Director: Ben Dickinson