As Senior Producer at Pepsi Creative Studio, I fully led the production of Mountain Dew’s “Baja Beach” TV commercial from pre-production through post. Shot on a tropical beach in Thailand and featuring a real monkey, the iconic Danny Trejo, and a Baja-fied take on a familiar 80s classic, this was a particularly fun one to bring to life.

Working in partnership with Goodby Silverstein & Partners’ creative team, I served as the primary production lead and central point of contact across the entire project - managing communications and alignment between the brand, creative, the production company, post-production partners, and cross-functional teams.