General Electric

As Senior Producer at Condé Nast, my the team was tasked with elevating GE Café’s Modern Glass product line by merging culinary creativity with premium design. Leveraging Bon Appétit’s engaged social following and Vogue’s iconic aesthetic, we invited three renowned chefs to host intimate, dinner events for NY celebrities and tastemakers. Guests experienced the appliances in use while enjoying beautifully crafted meals and company.

To extend the campaign’s reach, content included video features with each chef, custom native articles, and photography distributed across Condé Nast’s channels.