Blizzard

While a Producer at Droga5, my team helped launch the new Overwatch video game with a large, global activation. Working with expert fabricators, larger-than-life action figures of three fan-favorite characters were created and unveiled simultaneously in Los Angeles, Paris, and Busan during the annual BlizzCon event. The stunt generated global buzz, supported by social content — including behind-the-scenes footage, teaser clips, and a “making-of” video — that fueled fan excitement and engagement across platforms.